Sprout Corporate Partners continue to grow as C B Norwood Distributors joins family

Since 1948 a powerhouse of farm technology, C B Norwood Distributors Limited, has been selling an innovative portfolio of global tractor and machinery brands throughout its national dealer networks.


This year, they’re taking their support for innovation a step further by joining our Sprout Corporate Partner family.

For those a little less familiar with C B Norwood Distributors, they have their headquarters in Palmerston North and are the seller of brands such as New Holland, Kuhn, Kubota and Case IH

They have a vision to provide ‘Exceptional solutions for every customer every time,’ - a vision that aligns well with those companies selected for the accelerator.

This is the first year Sprout has had a machinery dealer partnering with the accelerator and programme manager James Bell-Booth says “We're excited to have C B Norwood Distributors as part of Sprout this year. C B Norwood's is one of New Zealand's largest farm machinery distributors in New Zealand, but more importantly they are globally connected and forward thinking. They have a vast amount of knowledge of future trends that will affect both them and start-ups and are keen to engage in the collaboration to shape the future of agricultural technology in New Zealand.”

When speaking with C B Norwoods CEO Tim Myers he said “Sprout offers a unique opportunity for us to be involved in the development of wider agritech ideas, which can help increase the profitability of our customers operations. C B Norwood is a leader in the distribution of innovative farm machinery and we're looking forward to helping identify and support agritech innovations from the accelerator that help grow the agritech ecosystem in New Zealand.”