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Meet the Founders - Landkind

Major problems face agriculture like water usage, traceability, genetics and automation. To ensure the future of the industry, addressing these issues and consumer demands requires real-time in-depth data. And that's just what start-up Landkind is setting out to do.

Meet the founder, Matt Flowerday and Software Business Manager, Greg Stevenson. They are one of the start-ups taking part in our three-month Sprout 2022 Accelerator in the Cohort VIII intake. The duo brings a robust understanding of agriculture and technology, allowing them to create effective solutions to pain points experienced in the industry.

Landkind is an easy-to-use web and mobile platform that provides the primary sector with data and maps to visualise, manage and optimise land.

"We apply a lot of technology in our own business, and we only put out offerings for clients that we would use ourselves," said Matt.

Landkind was created to help farmers unlock the data they already have and use that data to help them from an environmental compliance perspective. They aspire to enable change and help secure food supply for future generations by helping farmers utilise their data to their full effect. With tens of thousands of farms requiring farm environment plans and almost 200 catchments around the country, it’s the technology that could go far in securing the future of farms, food security and environmental sustainability.

There have been plenty of challenges along the way. From having to realise they had focused on what people actually wanted, not what they thought people wanted, all the way through to the intricacies of building an ag-tech start-up.

"It's been a long journey to get to this point, I think longer than I thought. At the start, we were trying to solve a problem without really understanding that problem. Inadvertently that lead us to creating more of a platform approach which has enabled us to be very agile and has helped as we've grown. We're now at a point where we could laser in on multiple different directions, so our challenge now is picking something."

When it comes to dealing with feelings of doubt that can often rattle even the most seasoned entrepreneur, the pair agree that it's all about taking the first step.

"If you only see the problems, it's not going to help. You just have to start chipping away at those problems with little solutions you can implement. Once you start chipping away, you realise there is a way through it. There's always a solution," said Greg.

Often those solutions come out of having a varied and talented team; something Landkind has in spades. The core Landkind team is made up of twelve people, with another half a dozen floating in and out. Everyone brings special expertise to the business that has helped its success to date. 

"Greg is great at deciphering my brain scramble and pinpointing what it is I actually mean when I talk. His background with GIS is invaluable as well," Matt said.

The name Landkind was the product of some clever brainstorming from a creative agency Matt hired to come up with names. Originally called AgBox, Matt wanted to ditch the word 'Ag' to align with his aspirations of the technology being bigger than Ag someday.

In what Matt calls their reverse 'aha' moment, he's had people and companies coming to him suggesting various things they could do with their technology in recent years.

"What they don't realise is that's what we've been doing all the long. It's a balancing act of focusing on what the customer wants but also staying a little bit ahead of the curve to keep them moving forward," said Matt.

"We’ve done a lot of educating our clients in what we do and what the potential is for that. It’s starting to pay dividends as they’re now coming to us with problems they know we can solve for them. It’s helped us expand and embed ourselves into their systems,” said Greg.

Having created a robust platform technology that has wide applicability for digitising agricultural land and its processes, the next challenge for the duo is lasering in on a focus point and developing a strong network.

“That’s essentially what we want to get out of Sprout, to become more laser-focused on what we do,” said Matt.

Find out more about our Sprout Accelerator.